LinkedIn rolled out a major upgrade for advertisers: Native Video Ads for Sponsored Content. This update enables brands to embed auto-play videos directly within users’ LinkedIn feeds, vastly enhancing storytelling, engagement, and lead generation capabilities.
As the world’s largest professional network with over 1 billion members, LinkedIn is now better equipped to deliver rich media experiences tailored for decision-makers and professionals.
What Are LinkedIn Native Video Ads?
Native Video Ads are video creatives that appear seamlessly within the LinkedIn feed, looking like standard posts but marked as “Sponsored.” They play automatically on scroll, catching attention without disrupting the user’s browsing experience.
These ads support:
- Short-form and long-form videos
- Clickable CTAs and landing pages
- Lead gen forms embedded in the video
- Video analytics like view rate, completion rate, and engagement
Unlike externally hosted video links (e.g., YouTube or Vimeo), these videos are hosted natively on LinkedIn, allowing faster load times and deeper insights.
Why This Update Matters
B2B marketers have long sought better ways to engage C-suite professionals and decision-makers with dynamic, narrative-driven content. Static images and text posts often fall flat when trying to explain complex services or build brand trust.
Video storytelling closes that gap by combining visuals, audio, and human emotion—all in one format. Now, LinkedIn offers it directly within its advertising toolkit.
Benefits of Native Video Ads on LinkedIn
- Higher Engagement: Videos attract 3x more engagement than text-only posts.
- Better Storytelling: Perfect for case studies, testimonials, product demos, and explainer content.
- Stronger Retargeting: Use video view completion rates to retarget warm leads.
- Professional Context: Your video appears where B2B decisions actually happen.
This is especially powerful for SaaS companies, consultants, financial service providers, and HR tech platforms targeting professionals at different stages of the buyer journey.
New Capabilities for Marketers
With this update, advertisers get advanced control over video ad campaigns:
- A/B Testing Tools: Compare video lengths, thumbnails, and CTAs
- Video Retargeting: Build audiences based on how long users watched
- Integrated Lead Forms: Capture email addresses and company info directly from the video
- Dynamic Performance Metrics: Access heat maps, drop-off points, and click-through tracking
It’s not just about views—it’s about qualified engagement.
Best Practices for LinkedIn Video Ads
If you’re considering jumping into LinkedIn’s video format, here are a few tips:
- Hook in the first 3 seconds: Grab attention early with a question or bold statement.
- Add captions: Many users scroll without sound.
- Keep it short: 15–30 seconds performs best, especially for top-of-funnel content.
- Use a strong CTA: Drive action with “Learn More,” “Download Now,” or “Book a Demo.”
- Test multiple versions: Let performance data guide creative decisions.
Conclusion
LinkedIn’s launch of Native Video Ads for Sponsored Content is a breakthrough moment for B2B digital marketing. With seamless integration, stronger storytelling, and better targeting, these ads can significantly elevate brand authority and lead generation.
At DIGILOGY, we help brands craft compelling video content that resonates with professionals and converts clicks into conversations. Contact DIGILOGY today to start building high-impact LinkedIn video campaigns tailored to your business goals.
