OTT Advertising
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Top 5 News
OTT Advertising Comes Under Scrutiny for Misleading Claims
OTT advertising in India faces growing scrutiny for deceptive practices, including misleading claims and forced app installs. Regulators are stepping…
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Top 5 News
Video Advertising Growth Surpasses Display Ads for First Time in India
Video advertising has overtaken display ads in India as brands shift budgets toward mobile-first, short-form video driven by higher engagement…
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Top 5 News
Video Marketing Surpasses Traditional Ad Formats: Short-Form & OTT Growth Drives Consumer Engagement
Video marketing is surpassing traditional ads as short-form content and OTT platforms drive consumer engagement. Discover how businesses can capitalize…
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