OTT advertising India
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Top 5 News
India’s Digital Ad Spend to Hit $20B by 2029: What Marketers Should Do Now
India’s digital ad spend is growing rapidly as mobile, OTT, and AI reshape advertising strategies. Here’s what brands should understand…
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Top 5 News
India CTV Ads Hit ₹8,000 Crore: Chennai’s Hyper-Local Strategies for 2026
India’s Connected TV advertising market is projected to reach ₹8,000 crore by 2026 as streaming adoption rises. Chennai brands are…
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Top 5 News
Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
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Top 5 News
India’s Digital Media Ad Spend Expected to Cross ₹2 Lakh Crore by 2027
India’s digital media ad spend is projected to rise sharply by 2027, driven by mobile-first advertising, OTT growth, and rising…
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Digital Marketing
Digital Ad Spend in India FY25 Nears Half of Total Market as Brands Shift to Social, Video, and Owned Media
Digital ad spend in India FY25 is nearing half of total advertising, reflecting a lasting shift toward social, video, and…
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