OTT advertising India
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Top 5 News
Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
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Top 5 News
India’s Digital Media Ad Spend Expected to Cross ₹2 Lakh Crore by 2027
India’s digital media ad spend is projected to rise sharply by 2027, driven by mobile-first advertising, OTT growth, and rising…
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Digital Marketing
Digital Ad Spend in India FY25 Nears Half of Total Market as Brands Shift to Social, Video, and Owned Media
Digital ad spend in India FY25 is nearing half of total advertising, reflecting a lasting shift toward social, video, and…
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