paid media strategy
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Top 5 News
Automated Ad Platforms Push Marketers to Rethink Targeting Strategies
Automated ad platforms are reshaping digital advertising by shifting control from manual audience targeting to AI-driven optimisation. As automation expands,…
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Top 5 News
LinkedIn Lead Ads CPL Increases Push Shift to Content Funnels
Rising LinkedIn Lead Ads cost per lead is forcing marketers to rethink performance strategies. As competition, automation, and audience saturation…
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Top 5 News
Retargeting Campaigns Outperform Cold Acquisition Across Digital Funnels
Retargeting campaigns continue to outperform cold acquisition as brands focus on warm audiences with existing intent. The shift reflects a…
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Top 5 News
Search CPC Inflation Moderates After Early-January Spike
Search CPC inflation is showing signs of moderation after an early-January spike, as advertiser competition stabilises and bidding strategies adjust…
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Top 5 News
Paid Media Budgets Begin Gradual Scale-Up After Holiday Lull
Paid media budgets begin a gradual scale-up after the holiday lull as advertisers take advantage of lower competition, stabilising CPMs,…
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