paid media strategy
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AI
AI Overview CTR recovered 2026: How being cited in Google AI drives more traffic
Meta and Google Ad Growth in 2026 signals a major shift in digital advertising as Meta is projected to move…
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Meta
Meta and Google Ad Growth: What Marketers Need to Watch in 2026
Meta and Google Ad Growth in 2026 signals a major shift in digital advertising as Meta is projected to move…
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Advertising
Google Ads reporting changes: What P Max advertisers must prepare for now
Google Ads reporting changes are giving advertisers better visibility into Performance Max, channel performance, placements, and product reporting. Here’s what…
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Advertising
Google Ads and YouTube Demand Gen: New Performance Levers for 2026
Google Ads and YouTube Demand Gen are becoming stronger performance channels with Commerce Media Suite, view-through conversion optimization, YouTube engagement…
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AI
AI Max and Chat GPT Ads are becoming major signs of how digital advertising is changing
AI Max and ChatGPT Ads show how digital advertising is shifting toward AI-led targeting, creative automation, and conversational discovery. Brands…
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Top 5 News
Automated Ad Platforms Push Marketers to Rethink Targeting Strategies
Automated ad platforms are reshaping digital advertising by shifting control from manual audience targeting to AI-driven optimisation. As automation expands,…
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Top 5 News
LinkedIn Lead Ads CPL Increases Push Shift to Content Funnels
Rising LinkedIn Lead Ads cost per lead is forcing marketers to rethink performance strategies. As competition, automation, and audience saturation…
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Top 5 News
Retargeting Campaigns Outperform Cold Acquisition Across Digital Funnels
Retargeting campaigns continue to outperform cold acquisition as brands focus on warm audiences with existing intent. The shift reflects a…
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Top 5 News
Search CPC Inflation Moderates After Early-January Spike
Search CPC inflation is showing signs of moderation after an early-January spike, as advertiser competition stabilises and bidding strategies adjust…
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Top 5 News
Paid Media Budgets Begin Gradual Scale-Up After Holiday Lull
Paid media budgets begin a gradual scale-up after the holiday lull as advertisers take advantage of lower competition, stabilising CPMs,…
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