Performance Marketing
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Top 5 News
Content Shares Overtake Likes as a Key Engagement Metric in 2025
Content shares overtake likes as a key engagement metric as platforms prioritize deeper audience investment, algorithmic reach, and measurable business…
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Top 5 News
Meta Integrates Ads More Deeply With Conversion Tracking Through Conversions API
Meta integrates ads more deeply with conversion tracking through CAPI and GA4 integration, strengthening server-side measurement and improving data accuracy…
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Top 5 News
Cross-Channel Attribution Tools Become More Intelligent as AI Redefines Marketing Measurement
Cross-channel attribution tools are evolving with AI, predictive modeling, and first-party data. This article explains how intelligent attribution works, why…
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Top 5 News
AI-Generated Creatives Reduce Advertising Costs Across Digital Platforms
AI-generated creatives are reducing advertising costs by accelerating production, expanding creative testing, and improving campaign efficiency. Brands are increasingly adopting…
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Top 5 News
LinkedIn Lead Ads CPL Increases Push Shift to Content Funnels
Rising LinkedIn Lead Ads cost per lead is forcing marketers to rethink performance strategies. As competition, automation, and audience saturation…
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Top 5 News
OEMs Shift Digital Budgets From Launch Ads to Test-Drive Leads
Automotive OEMs are reallocating digital marketing budgets away from broad launch advertising toward test-drive and lead-focused campaigns. The shift reflects…
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Top 5 News
Quick Commerce Brands Reduce Influencer Spend, Increase Search Advertising
Indian quick commerce brands are reducing influencer marketing spend and shifting budgets toward search-led advertising on platforms like Blinkit, Zepto,…
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Top 5 News
YouTube Ads Pricing Model Update in 2026: What Advertisers Need to Know
YouTube’s 2026 pricing model introduces expanded Shorts monetization, greater automation, and a stronger focus on quality signals. Advertisers in India…
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Top 5 News
Brands Shift from Awareness to Lead-Focused Campaigns in Late Januar
In late January, brands are shifting from awareness-based campaigns to more lead-focused strategies. This trend aligns with new annual budgets…
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Top 5 News
X Rolls Out Improved Ad Targeting with AI to Boost Performance
X has rolled out AI-powered ad targeting using Grok to improve relevance, transparency, and performance as the platform works to…
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