Performance Marketing
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Uncategorized
Performance Max in Google Ads April 2026: How to Optimize for Indian Audiences
Performance marketing in India is becoming more automation-driven, privacy-aware, and data-focused. Businesses using Google Ads now achieve better results through…
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The Rise of Silent Research: Why Buyers Decide Before They Contact You
Silent research is reshaping how buyers make decisions. In B2B, 70% of decisions occur before sales contact. Learn how businesses,…
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Top 5 News
Chennai Digital Advertising Shift: Brands Move Toward Performance Marketing
Chennai brands are shifting toward performance-driven digital advertising strategies as India’s digital ad market expands and measurable marketing outcomes become…
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AI in Marketing
Demand Gen Adds Target CPC and AI Video Generation
Google Ads has expanded Demand Gen with Target CPC bidding and AI video generation, giving advertisers more control over click-focused…
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Top 5 News
India AdEx hits ₹1.74 lakh crore by 2026 as quick-commerce reshapes agency growth
India AdEx hits ₹1.74 lakh crore by 2026 as digital share rises to 64%. Quick-commerce and MSME digital spends are…
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Ecommerce
Google Demand Gen CTV: 693% Retail Traffic Surge Signals Conversion Shift
Google Demand Gen CTV expands as generative AI drives 693% retail traffic growth, signaling measurable conversion shifts across YouTube and…
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