Performance Marketing Metrics
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Top 5 News
SEO, PPC & Social Performance Benchmarks Are Firmly Established
SEO, PPC and social media benchmarks are now well defined, helping businesses measure performance, set realistic goals, and optimise ROI.
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General Digital Marketing Insights
Performance Marketing Shifts to Value-Focused Metrics as Advertisers Respond to Higher Acquisition Costs
India’s performance marketing landscape is shifting toward value-focused metrics as CAC continues to rise across platforms. Brands now prioritise ROAS,…
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Top 5 News
Real-Time Analytics and Predictive Insights in Performance Marketing
In today’s fast-paced digital landscape, brands like Digilogy are harnessing Real-Time Analytics in Performance Marketing to drive smarter, faster decisions.…
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