Performance Marketing Trends
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Social Media Marketing
Marketers Optimize Content for Reduced Attention Windows in the Always-On Era
Marketers optimize content for reduced attention windows using snackable formats, mobile-first design, and always-on performance optimization strategies.
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AI
Manual Targeting Faces Reduced Platform Support as AI Automation Expands
Manual targeting faces reduced platform support as Meta and AI-driven ad systems shift advertisers toward automated audience optimization frameworks.
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Top 5 News
E-Commerce Brands Report Drop in Conversion After DPDP Enforcement
E-commerce brands in India are reporting a decline in conversion rates after DPDP enforcement, as consent-based data rules disrupt targeted…
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Top 5 News
Agencies Shift Focus from Testing to Incremental Scaling
Agencies are shifting from large-scale testing to incremental scaling, using smaller, data-driven experiments to measure true marketing impact, reduce risk,…
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Digital Marketing
Digital Ad Spend in India FY25 Nears Half of Total Market as Brands Shift to Social, Video, and Owned Media
Digital ad spend in India FY25 is nearing half of total advertising, reflecting a lasting shift toward social, video, and…
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Top 5 News
India Ad Market 2025 Forecasts Signal Steady Growth as Digital, Retail Media and CTV Lead
Forecasts for the India ad market 2025 point to steady growth, with digital channels—especially retail media and Connected TV—gaining share.…
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Top 5 News
YouTube’s High-Intent Search + Shorts Combo Emerges as India’s Most Reliable Performance Video Funnel
YouTube’s high-intent search + Shorts combination has become India’s most reliable performance video funnel in 2025. With rising intent density,…
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