Performance Marketing
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Top 5 News
YouTube Ads: Shorter Ads Drive Higher Engagement for New Products
Shorter YouTube ads are driving higher engagement for new products as Indian advertisers prioritise mobile-first, fast-impact video formats.
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Top 5 News
Google Smart Bidding Exploration Expands AI-Driven Conversion Discovery
Google expands Smart Bidding Exploration, enabling AI to find new high-value conversions beyond traditional keywords for Indian advertisers.
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Top 5 News
Retargeting Campaigns Outperform Cold Acquisition Across Digital Funnels
Retargeting campaigns continue to outperform cold acquisition as brands focus on warm audiences with existing intent. The shift reflects a…
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Top 5 News
Paid Media Budgets Remain Controlled, Not Aggressive
Paid media budgets are remaining controlled as marketers face increased scrutiny to prove ROI and incrementality. Rather than aggressive expansion,…
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Top 5 News
What Is Growth Marketing and Why Businesses Are Shifting Toward It
Growth marketing focuses on continuous testing and optimisation across the full funnel, helping businesses scale efficiently using data and agility.
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Top 5 News
Creative Fatigue Becomes Visible in High-Frequency Paid Campaigns
Creative fatigue is becoming more visible in high-frequency paid campaigns, leading to lower engagement, rising costs, and reduced efficiency.
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Top 5 News
Search CPC Inflation Moderates After Early-January Spike
Search CPC inflation is showing signs of moderation after an early-January spike, as advertiser competition stabilises and bidding strategies adjust…
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Top 5 News
Marketing Teams Begin Weekly Optimisation Cycles to Improve Campaign ROI
Marketing teams in India are increasingly adopting weekly optimisation cycles to analyse campaign data, test performance changes, and respond faster…
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Top 5 News
Digital Marketing Performance Baseline Takes Shape as Q1 Metrics Solidify
Brands are establishing a clear digital marketing performance baseline for Q1 by measuring traffic, engagement, and ad spend. This data-driven…
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Top 5 News
Social Advertising Performance Improves as Attention Patterns Stabilise
Social advertising performance is improving as attention patterns stabilise, helping marketers move beyond impressions to measure real engagement, creative effectiveness,…
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