Performance Marketing
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Top 5 News
Paid Media Budgets Begin Gradual Scale-Up After Holiday Lull
Paid media budgets begin a gradual scale-up after the holiday lull as advertisers take advantage of lower competition, stabilising CPMs,…
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Blog
10 Costly Mistakes to Avoid When Choosing Google Ads Services in Chennai
Discover the top 10 mistakes businesses make when hiring Google Ads Services in Chennai and learn how to avoid them.…
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Top 5 News
Affiliate Marketing Evolves with Video-First and Influencer-Driven Programs
Affiliate marketing is shifting toward video-first and creator-driven strategies. Short videos, livestreams, and trusted influencers now drive purchase decisions through…
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Top 5 News
Global Ad Spend Forecasts Show 7.4% Growth in 2025
A 7.4% rise is coming. Learn where growth will land, how AI and measurement sharpen results, and the channel moves…
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Snapchat
Snapchat Launches New Metrics for Story Ads
Snapchat has launched new metrics for Story Ads, offering advertisers detailed insights into viewer engagement, drop-offs, and conversions for smarter…
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Social Media
TikTok Updates Ad Platform for Easier Ad Creation
TikTok’s ad platform update introduces user-friendly features, making ad creation easier and more effective for businesses and marketers.
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Facebook
Facebook Launches Dynamic Ads for App Developers
Facebook launches Dynamic Ads for App Developers, enabling automated and optimized campaigns to drive app installs and user engagement.
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