personalized advertising
-
Top 5 News
Google Ads Update: Stricter Personalized Advertising Policies and Enhanced Data Privacy Measures
Google Ads updates its personalized advertising policies, focusing on stricter data privacy, targeting restrictions, and first-party data. Learn how businesses…
Read More » -
Top 5 News
X Ads Shift Toward Video & Real-Time Conversations in 2025
"In 2025, X is embracing a shift toward prioritizing video content and facilitating real-time interactions. This transformation, driven by user…
Read More » -
Digital Safety & Privacy
Shift from Third-Party Cookies to First-Party Data Strategies Accelerates in 2025
With India’s DPDP Rules 2025 in full force, marketers are shifting from third-party cookies to first-party data. This transformation is…
Read More » -
Top 5 News
Star Health Insurance Launches India’s First AI-Generated Ad Campaign in the Insurance Sector
Star Health Insurance launches India’s first AI-generated ad campaign in the insurance sector. The campaign blends data-driven personalization with creative…
Read More » -
Top 5 News
Himalaya X Motivator WPP Wins for “Himalaya Baby Care” Contextual Targeted Ad
Himalaya Baby Care’s collaboration with Motivator WPP showcases the power of contextual targeted ads. By delivering personalized, timely ads to…
Read More » -
LinkedIn
LinkedIn Expands Dynamic Ads for B2B Companies
LinkedIn enhances Dynamic Ads for B2B companies with expanded personalization, smarter targeting, and real-time analytics for improved ad performance.
Read More » -
Social Media
TikTok Expands Ad Targeting with Behavioral Insights
TikTok has enhanced its ad targeting by leveraging behavioral insights, allowing brands to create more personalized and effective advertising campaigns.
Read More »