According to recent reports, LinkedIn has introduced Reserved Ads, a fixed-rate advertising format that guarantees top-of-feed placement, allowing brands to secure predictable visibility, consistent reach, and stronger share of voice during high-impact campaign windows.
What Are LinkedIn Reserved Ads?
LinkedIn Reserved Ads allow advertisers to lock in the first ad slot in the LinkedIn feed at a fixed rate.
Unlike auction-based ads, this format removes bidding volatility and ensures guaranteed delivery in LinkedIn’s most visible placement.
The format is designed to support brands that require certainty around exposure, especially during launches, events, or key brand moments.
Why LinkedIn Introduced Reserved Ads
LinkedIn is positioning Reserved Ads as a bridge between brand building and demand generation.
The goal is to help advertisers create attention early in the buyer journey, before audiences actively enter consideration or conversion stages.
According to LinkedIn’s positioning, Reserved Ads focus on three core outcomes:
- predictable delivery
- stronger share of voice
- consistent reach
Where Reserved Ads Appear in the Feed
Reserved Ads run in the first ad slot at the top of the LinkedIn feed.
This placement delivers premium visibility, ensuring ads are seen before other sponsored or organic content.
Because delivery is reserved in advance, advertisers can align exposure precisely with campaign timelines rather than competing through real-time auctions.
Supported Ad Formats
LinkedIn Reserved Ads support most Sponsored Content formats, including:
- single image ads
- video ads
- carousel ads
- document ads
- event ads
- thought leader ads
This flexibility allows brands to use the format across awareness, education, and early-stage engagement campaigns.
How Reserved Ads Improve Brand Predictability
Strong creative placed in high-visibility environments drives attention.
Attention improves recall, and recall contributes to long-term brand lift.
Reserved Ads simplify this process by removing uncertainty around placement and delivery, making it easier for brands to plan and measure high-impact brand campaigns.
Use Cases for Advertisers
Reserved Ads are best suited for:
- product launches
- major announcements
- events and conferences
- category leadership campaigns
- sustained brand visibility initiatives
They are particularly effective for B2B advertisers targeting audiences who are not actively in-market but influence future buying decisions.
What This Means for Advertisers
The introduction of Reserved Ads reflects a broader shift toward predictability in paid media.
For advertisers, this format reduces reliance on auction volatility and provides clearer expectations around reach and exposure.
It also signals LinkedIn’s continued focus on premium brand environments within its feed.
Industry Perspective
Digilogy tracks these platform changes closely as part of its ongoing analysis of how paid media formats are evolving across awareness, consideration, and demand stages.
For daily updates and insights, visit the Digilogy News page.
