post-holiday marketing
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Top 5 News
Brands Shift from Awareness to Lead-Focused Campaigns in Late Januar
In late January, brands are shifting from awareness-based campaigns to more lead-focused strategies. This trend aligns with new annual budgets…
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Top 5 News
Paid Media Budgets Begin Gradual Scale-Up After Holiday Lull
Paid media budgets begin a gradual scale-up after the holiday lull as advertisers take advantage of lower competition, stabilising CPMs,…
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Whatsapp
CRM, Email & WhatsApp Engagement Begin to Recover Post-Holiday
CRM, email, and WhatsApp engagement begin to recover post-holiday as brands use automation and personalised messaging to restart conversations and…
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