Programmatic advertising
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Top 5 News
Visual Recognition Technology Transforms Ad Targeting in a Cookie-Less Era
Visual recognition technology transforms ad targeting by using AI and computer vision to analyze images, videos, and page context in…
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Top 5 News
Automated Ad Platforms Push Marketers to Rethink Targeting Strategies
Automated ad platforms are reshaping digital advertising by shifting control from manual audience targeting to AI-driven optimisation. As automation expands,…
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Top 5 News
Programmatic Ad Spend in India Surges, Set to Reach ₹1.5 Lakh Crore by 2026
Programmatic advertising in India is rapidly growing, with market share set to rise from 42% to 44% by 2026. Learn…
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Top 5 News
Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
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Top 5 News
X Rolls Out Improved Ad Targeting with AI to Boost Performance
X has rolled out AI-powered ad targeting using Grok to improve relevance, transparency, and performance as the platform works to…
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Advertising
Retail Media Networks Gain Momentum
Retail media networks will generate $163 billion in 2025—surpassing TV—and are redefining advertising with data-driven, personalized shopper experiences.
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Advertising
Programmatic Ad Spending to Surpass $200 Billion in 2025
Programmatic advertising spending is set to surpass $200 billion by 2025, signaling a major milestone in the evolution of digital…
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