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AI in Marketing
Zepto Leverages Google GenAI for Cutting-Edge AI Video Ads and Performance Marketing in India
Zepto has partnered with Google to transform its marketing strategy using AI video generation, resulting in a 100% increase in…
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Digital Marketing
India’s Digital Ad Spend Set to Reach Rs 2.01T by 2026: Key Digital Commerce Strategies Driving Growth
India’s digital advertising spend is set to exceed Rs 2.01 trillion by 2026. Key strategies like Quick Commerce, AI-powered personalization,…
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