LinkedIn continues to evolve as the go-to platform for professional networking and brand building. In 2025, the platform introduced a powerful new feature—LinkedIn Live Streaming—available exclusively to Premium subscribers. This update enables professionals, brands, and businesses to broadcast live video content directly on LinkedIn, creating opportunities for richer engagement and thought leadership.
With live video already proving to generate higher interaction rates compared to static posts, this move makes LinkedIn an even stronger hub for live streaming for professionals who want to connect with their networks in real time.
What Is LinkedIn Live Streaming?
LinkedIn Live Streaming allows Premium members and approved Pages to broadcast professional live video sessions directly on their LinkedIn profiles, company Pages, or Events. Whether it’s a product launch, an industry webinar, or a panel discussion, this tool gives professionals a way to interact instantly with their audience while reinforcing credibility and authority.
Unlike traditional uploaded videos, live broadcasts encourage immediate engagement and deliver more reactions and comments, strengthening real-time community interaction.
Key Features of LinkedIn Live Streaming
1. Premium-Only Access
The feature is exclusively available for Premium users, adding significant value to LinkedIn premium user benefits. This ensures businesses and professionals investing in Premium plans gain a competitive advantage.
2. Third-Party Streaming Support
Users can connect tools like StreamYard, Restream, OBS, or Zoom through RTMP to deliver seamless, high-quality broadcasts. This integration makes it easy to manage everything from solo presentations to multi-speaker events.
3. Public and Replay-Friendly
Live sessions remain accessible on profiles and Pages even after the stream ends, ensuring ongoing visibility and content discovery. This boosts both reach and long-term engagement.
4. Interactive Tools
Real-time comments, likes, and reactions allow presenters to engage directly with viewers, fostering two-way communication that supports real-time business networking.
5. Flexible Duration and Scheduling
With unlimited streams of up to four hours each, businesses can host in-depth webinars, Q&A sessions, or panel discussions. LinkedIn also recommends scheduling live events in advance for maximum audience participation.
Why LinkedIn Live Streaming Matters for Professionals
Video content is already a proven driver of engagement, and live video takes this further by creating urgency and immediacy. For professionals and brands, LinkedIn Live Streaming provides an opportunity to:
- Showcase expertise through webinars and thought leadership content.
- Drive brand awareness with product launches or industry updates.
- Build community by fostering real-time interactions with audiences.
- Enhance lead generation by connecting with decision-makers during live discussions.
This positions LinkedIn as more than a networking site—it becomes a stage for live video marketing on LinkedIn, where content can shape professional reputation and drive meaningful results.
Eligibility and Access
To access LinkedIn Live Streaming, Premium members must meet certain criteria:
- Have at least 150 followers or connections.
- Adhere to LinkedIn’s professional community standards.
Previously, LinkedIn Live required approval or invitation. Now, making it a Premium benefit streamlines access while ensuring quality standards are maintained.
Ready to Boost Your Brand with LinkedIn Live Streaming?
LinkedIn’s move to offer LinkedIn Live Streaming as a Premium feature empowers professionals and businesses to use live video as a tool for growth. From webinars to interviews and real-time Q&As, live content drives higher engagement and builds stronger professional connections.
At Digilogy, we help brands and professionals make the most of these innovations. From live video strategies to digital marketing campaigns, we ensure your content not only reaches your target audience but also drives measurable results.Contact Digilogy today and let us help you harness LinkedIn’s live video tools to elevate your professional presence.
