retail media india
-
Blog
Multimodal Search Optimization: How Search Works Across Voice, Visual, and AI in 2026
Retail media is reshaping digital advertising in India. By 2026, Amazon Ads and Flipkart Ads will dominate performance budgets through…
Read More » -
Blog
Retail Media in India 2026: Why Amazon and Flipkart Ads Are Redefining Digital Advertising
Retail media is redefining digital advertising in India. This blog explains why Amazon Ads and Flipkart Ads are becoming the…
Read More » -
Top 5 News
Quick Commerce Brands Reduce Influencer Spend, Increase Search Advertising
Indian quick commerce brands are reducing influencer marketing spend and shifting budgets toward search-led advertising on platforms like Blinkit, Zepto,…
Read More » -
Top 5 News
Programmatic Ad Spend in India Surges, Set to Reach ₹1.5 Lakh Crore by 2026
Programmatic advertising in India is rapidly growing, with market share set to rise from 42% to 44% by 2026. Learn…
Read More » -
Top 5 News
India’s Digital Ad Spend Grows to ₹1.8 Lakh Crore by Year-End
India’s advertising market is nearing ₹1.8 lakh crore as digital channels like retail media and online video continue to lead…
Read More » -
Top 5 News
India Ad Market 2025 Forecasts Signal Steady Growth as Digital, Retail Media and CTV Lead
Forecasts for the India ad market 2025 point to steady growth, with digital channels—especially retail media and Connected TV—gaining share.…
Read More » -
AI
AI Overviews Push FMCG Search Costs Up by 20–40%; Brands Shift to AIO + Retail Media
AI Overviews are reshaping FMCG search in India, pushing search costs up by 20–40% and driving marketers toward AIO optimization…
Read More » -
Google Ads
Digital Now Accounts for 46% of India’s Total Ad Spend — Performance Budgets Shift to Search, Marketplace Ads & Retail Media
Digital advertising has captured 46% of India’s total ad spend, driven by a clear shift toward performance-led channels. Search, marketplaces,…
Read More » -
Top 5 News
Retail Media Validated: 4-in-5 CPG Marketers Say It Met or Exceeded KPIs in 2025
What Happened — Retail Media Just Earned Its Seal of Trust A new 2025 study by Skai × P2PI has…
Read More »