Retail media measurement
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Top 5 News
Instagram Expands Checkout-Based Attribution for Social Commerce
Instagram is strengthening checkout-based attribution to improve how conversions from social commerce are measured. The move enhances visibility into campaign…
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Top 5 News
Retail: New Guidelines for Digital Ad Transparency
New retail digital ad transparency guidelines introduce stricter reporting standards, clearer cost disclosures, and standardised measurement across retail media networks.…
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