retail media
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Advertising
India Digital Ads Surge 19%: Chennai Strategies for 2027
India Digital Ads Surge 19% as digital media becomes India’s leading advertising channel. Here’s what brands should plan for 2027.
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Digital Marketing
Digital Hits 60% India Ad Ex: Quick Commerce Surge Analysis
Digital Hits 60% India AdEx as Quick Commerce, MSME digital spending, retail media, and performance marketing reshape India’s advertising market…
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Advertising
India’s 64% Digital Ad Surge: Chennai Strategies
India’s 64% Digital Ad Surge shows how search, social, e-commerce, and programmatic advertising are reshaping India’s marketing landscape. For Chennai…
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Advertising
CTV turns performance channel as Roku links streaming to commerce
CTV turns performance channel as Roku links streaming ads with commerce data, attribution, and measurable outcomes. This shift marks a…
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Advertising
India’s Digital Ad Market Is Scaling Fast: What PMAR 2026 Means for Brands
India’s digital ad market is scaling fast as PMAR 2026 shows digital at 60% of India’s expanded advertising market. Retail…
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Advertising
Google Ads and YouTube Demand Gen: New Performance Levers for 2026
Google Ads and YouTube Demand Gen are becoming stronger performance channels with Commerce Media Suite, view-through conversion optimization, YouTube engagement…
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Brand
Chennai Brands Need a New Media Mix as India’s Digital Ad Spend Surges
Chennai brands need a new media mix as India’s advertising market shifts toward digital, retail media, first-party data, mobile-first content,…
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Ecommerce
Digital Advertising Surpasses Traditional Media in India as E-Commerce Ads Dominate with 64% Share
India’s advertising market crossed INR 1.08 lakh crore in 2024, with digital ads claiming 64% of the share. This shift…
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Digital Marketing
India AdEx Hits Rs 1.55 Lakh Cr: Digital Leads 60%
India’s advertising market has reached ₹1.55 lakh crore, with digital channels capturing a dominant 60% share. Explore what’s driving this…
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AI in Marketing
IAB NewFronts Focus AI Metrics for Streaming Commerce
IAB NewFronts shows how AI, connected TV, and streaming commerce are pushing video advertising toward measurable outcomes, stronger attribution, and…
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