retail media
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Ecommerce
Digital Advertising Surpasses Traditional Media in India as E-Commerce Ads Dominate with 64% Share
India’s advertising market crossed INR 1.08 lakh crore in 2024, with digital ads claiming 64% of the share. This shift…
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Digital Marketing
India AdEx Hits Rs 1.55 Lakh Cr: Digital Leads 60%
India’s advertising market has reached ₹1.55 lakh crore, with digital channels capturing a dominant 60% share. Explore what’s driving this…
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AI in Marketing
IAB NewFronts Focus AI Metrics for Streaming Commerce
IAB NewFronts shows how AI, connected TV, and streaming commerce are pushing video advertising toward measurable outcomes, stronger attribution, and…
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Google Ads
India’s Quick Commerce Ad Boom: How Brands Can Win with the Latest Google Ads Strategies
India’s quick-commerce market is expanding rapidly, and advertising strategies are evolving. Explore high-impact placements, data-driven optimization, and the latest market…
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Top 5 News
Platform Convergence Blurs the Lines Between Marketing Channels
Platform convergence is blurring the boundaries between marketing channels as social, search, video, and retail media merge into unified ecosystems.…
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