Indian Influencer Marketing Industry Grows 25% in 2025

According to recent reports, Indian influencer marketing industry growth 2025 reflects a strong shift toward credibility, content quality, and structured creator partnerships. Brands are embedding influencers deeper into core marketing strategies as agencies scale operations, government support expands, and trust becomes central to influencer-led communication.

Key Developments

The Indian influencer marketing industry is projected to grow by 25% in 2025, expanding from an estimated ₹3,600 crore valuation in the previous year.

Industry data shows that traditional and digital-first agencies are rapidly enhancing influencer capabilities, supported by consolidation across the ecosystem.

More than 20 mergers and acquisitions were recorded recently, as media firms strengthened influencer operations and integrated creator marketing into broader media services.

Brand priorities are also evolving. Around 70% of brands now cite trust and credibility as the primary reason for working with influencers.

Industry & Expert Context

The Indian influencer marketing industry growth 2025 is underpinned by a clear shift away from follower count toward content relevance and quality.

Research indicates that 85% of manufacturing brands prioritise content quality when selecting influencers, reflecting increased scrutiny around messaging accuracy and brand alignment.

Long-term collaborations are becoming the norm. Nearly three-quarters of brands now favour extended influencer partnerships to maintain consistency and brand safety.

There is also a strong preference for macro influencers, with 95% of brands citing better content control, scalability, and reduced compliance risks.

Industry observers tracking digital and creator-led marketing trends, including Digilogy, note that influencer marketing is increasingly treated as a strategic discipline rather than an experimental channel.

Why This Matters

For brands, the growth of influencer marketing signals a move toward more accountable and performance-aligned creator strategies.

For creators, increased emphasis on quality and long-term partnerships encourages professionalisation and sustainable income models.

For agencies, consolidation reflects rising demand for end-to-end influencer services, including compliance, measurement, and brand safety controls.

At an industry level, the shift strengthens influencer marketing’s position as a core pillar of digital advertising rather than a supplementary tactic.

What Happens Next

Indian influencer marketing industry growth 2025 is expected to accelerate the formalisation of creator ecosystems.

Government support, including funding aimed at fostering content creation and innovation, is likely to expand participation and infrastructure.

Brands are expected to invest more in creator vetting, long-term contracts, and performance measurement frameworks.

As influencer marketing matures, competition will increasingly focus on quality, governance, and measurable business impact.

FAQs: Indian Influencer Marketing Industry Growth 2025

What is driving influencer marketing growth in India?

Growth is driven by brand trust, agency consolidation, government support for creators, and a shift toward content quality.

Why are brands moving away from follower count?

Brands prioritise content relevance, credibility, and brand safety over reach alone.

Are long-term influencer partnerships increasing?

Yes. Most brands now prefer long-term collaborations to ensure consistency and control.

Final Takeaway

Indian influencer marketing industry growth 2025 highlights a maturing ecosystem built on trust, quality, and strategic alignment. As brands move beyond vanity metrics, influencer marketing is evolving into a structured, accountable, and long-term growth channel.

Digilogy tracks these industry developments closely. For daily updates and insights, visit the Digilogy News page