search advertising
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Top 5 News
Quick Commerce Brands Reduce Influencer Spend, Increase Search Advertising
Indian quick commerce brands are reducing influencer marketing spend and shifting budgets toward search-led advertising on platforms like Blinkit, Zepto,…
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Top 5 News
Google Smart Bidding Exploration Expands AI-Driven Conversion Discovery
Google expands Smart Bidding Exploration, enabling AI to find new high-value conversions beyond traditional keywords for Indian advertisers.
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Top 5 News
Search CPC Inflation Moderates After Early-January Spike
Search CPC inflation is showing signs of moderation after an early-January spike, as advertiser competition stabilises and bidding strategies adjust…
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