LinkedIn has recently launched a new feature that allows businesses to boost posts specifically for lead generation. This initiative enables companies to transform their organic content into targeted advertisements, leveraging LinkedIn’s extensive first-party data to capture high-quality leads.
Key Features of LinkedIn Post Boosting for Company Pages
Enhanced Reach
One of the standout features of LinkedIn Post Boosting for Company Pages is its ability to expand the reach of company posts beyond their existing followers. This enhancement allows businesses to engage with a broader audience, increasing visibility among potential prospects and driving targeted engagement. By using LinkedIn marketing tools, businesses can improve their online presence and attract quality leads.
Simple Setup
Setting up a boosted post is straightforward, requiring just a few steps. From the LinkedIn Page, businesses can select a post, define a budget, choose targeting options, and complete a lead form template. This simple process makes it easier than ever to leverage social media advertising on LinkedIn to achieve specific marketing goals, such as lead generation or brand awareness.
Global Availability
The LinkedIn Post Boosting for Company Pages feature is now available worldwide and supports all languages on both mobile and desktop platforms. This ensures that businesses across the globe can take advantage of this tool to boost their posts and enhance LinkedIn business engagement.
How to Boost a Post
If you’re ready to start boosting posts, follow these steps:
- Navigate to your LinkedIn Page.
- Select the post you want to promote.
- Click the “Boost” button above the post.
- Choose your campaign objective (e.g., lead generation).
- Define your target audience using various criteria such as job seniority, industry, etc.
- Set your budget, schedule, and campaign duration.
- Launch your campaign by clicking “Boost.”
This user-friendly process makes boosting company posts on LinkedIn a seamless way to increase brand exposure and generate leads.
Additional Insights
Types of Posts Eligible for Boosting
The LinkedIn Post Boosting for Company Pages feature supports various types of posts that can be boosted, including single image ads, video ads, event ads, document ads, and sponsored articles authored by the company page. This flexibility enables businesses to promote different content formats and connect with their audience in diverse ways.
Lead Generation Focus
The introduction of lead generation as an objective for boosted posts is a game-changer for businesses using LinkedIn. This feature enhances the effectiveness of marketing efforts on the platform by providing businesses with direct ways to measure engagement and build meaningful connections. By boosting posts with lead generation objectives, businesses can efficiently capture high-quality leads and track the success of their campaigns.
How Digilogy Can Help You Boost Your LinkedIn Marketing
At Digilogy, we specialize in helping businesses optimize their LinkedIn marketing tools to drive results. Our team of experts can help you navigate LinkedIn company page features, craft compelling content, and boost posts effectively to enhance LinkedIn business engagement. Whether you want to increase brand visibility or generate quality leads, Digilogy offers tailored solutions to meet your goals.
Contact digilogy today to take your LinkedIn marketing to the next level and achieve measurable success!
