Social Media Advertising
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Top 5 News
LinkedIn Reserved Ads Introduce Guaranteed Top-Feed Placement for Brands
LinkedIn has introduced Reserved Ads, a fixed-rate advertising format that guarantees top-of-feed placement, helping brands achieve predictable reach, stronger share…
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Snapchat
Snapchat’s Augmented Reality Ads Boost Interactive User Engagement
Snapchat’s augmented reality ads are boosting interactive engagement as Indian brands adopt immersive, mobile-first advertising experiences.
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Top 5 News
India’s Digital Ad Spend Grows to ₹1.8 Lakh Crore by Year-End
India’s advertising market is nearing ₹1.8 lakh crore as digital channels like retail media and online video continue to lead…
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Top 5 News
Facebook Ads Update: Personalized Content Boosts Engagement and Ad Introduction
"Facebook Ads’ personalized content significantly enhances user engagement and ad performance, as businesses increasingly adopt AI-driven strategies. This shift is…
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Top 5 News
Pinterest Rolls Out ‘Advanced Targeting for Ads’
Pinterest introduces advanced targeting tools, giving brands smarter ways to reach audiences with precision. Learn how these updates can drive…
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LinkedIn
LinkedIn Tests Sponsored Articles in User Feeds
LinkedIn is testing Sponsored Articles in user feeds, allowing businesses to display native, in-depth content to a wider B2B audience
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LinkedIn
LinkedIn Enhances Sponsored Content with New Metrics
LinkedIn's latest update to Campaign Manager introduces advanced metrics for sponsored content, enabling advertisers to gain deeper insights and optimize…
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Snapchat
Snapchat Introduces Event-Based Ads
Snapchat introduces event-based ads, allowing brands to reach users with personalized promotions triggered by specific actions or real-time events.
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Facebook
Facebook Introduces New Ad Targeting Based on User Interests
Facebook rolls out a new ad targeting feature that leverages user interests, helping businesses deliver more relevant and effective ads.
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Snapchat
Snapchat Expands Dynamic Ads Globally
Snapchat's expansion of its Dynamic Ads globally allows businesses to create highly personalized ads, improving targeting and engagement across its…
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