Social Media Strategy
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Top 5 News
Platform-Specific Content Outperforms One-Size-Fits-All Posts
Platform-specific content is increasingly outperforming one-size-fits-all posting by matching format, tone, and audience intent on each channel. This news update…
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Top 5 News
Why Instagram Prioritizes Saves and Shares Over Likes
Instagram’s algorithm now emphasizes saves and shares (sends) over likes, as they signal deeper user engagement. This change shifts focus…
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Top 5 News
LinkedIn’s “Creator Mode” Revolutionizes B2B Content Creation
LinkedIn Creator Mode transforms profiles for B2B content creators, shifting the focus to content and thought leadership while enabling easier…
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Social Media
Social Media Engagement Stabilises After Festive Spike
Social media engagement is stabilising after the festive surge as brands move from short-term promotional activity to retention-focused, value-driven content…
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Top 5 News
Pinterest Adds ‘Video Pins’ for E-commerce Integration
Pinterest's ‘Video Pins’ offer e-commerce brands an innovative way to display products with engaging video content that drives interaction and…
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Top 5 News
TikTok Rolls Out ‘AI-Powered Hashtag Suggestions’ for Campaigns
TikTok rolls out AI-Powered Hashtag Suggestions, enabling brands and influencers to optimize campaigns with smart, data-driven targeting.
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Pinterest
Pinterest Launches Idea Pins for Visual Storytelling
Pinterest launches Idea Pins—a creative tool for visual storytelling, helping brands engage through long-form, actionable content within Pinterest Personalized Shopping…
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Top 5 News
Hootsuite Introduces Auto Repurposing for Posts
Hootsuite introduces an AI-powered auto repurposing feature, allowing seamless adaptation of high-performing posts for diverse social media channels.
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Top 5 News
Twitter Launches Ad Revenue Sharing for Verified Users
Twitter now offers ad revenue sharing to verified users, giving them an opportunity to earn from the ads shown alongside…
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Social Media
Short-Form Video Dominance: The Future Of Engagement In Social Media
Short-form videos are the future of social media engagement, offering a powerful way to capture and retain audience attention in…
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