WhatsApp Business
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Top 5 News
Email & WhatsApp Engagement Normalises to Pre-Festive Levels
Email and WhatsApp engagement levels in India are normalising after the festive surge as brands reduce promotional messaging and shift…
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Top 5 News
Messaging Apps See the Highest Daily Active Usage of the Month
Messaging apps daily active usage is peaking as platforms mature and shift growth from downloads to retention. In India, WhatsApp’s…
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Top 5 News
WhatsApp Expands ‘Business Catalog’ with New Features
WhatsApp has expanded its Business Catalog feature with new tools that enhance product displays, allow for more customization, and offer…
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Top 5 News
WhatsApp Adds ‘Multi-Account Management’ for Business Profiles
WhatsApp introduces multi-account and multi-user management features for business profiles, making it easier to collaborate and scale
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Top 5 News
WhatsApp Business Adds AI Chat Summaries
WhatsApp Business now features AI-generated chat summaries, allowing companies to review customer interactions faster and provide more effective responses.
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Top 5 News
WhatsApp Business Introduces Catalog Collections
WhatsApp Business rolls out Catalog Collections, letting businesses group products by category for a more seamless customer experience.
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Top 5 News
WhatsApp Launches Business Directory
WhatsApp's new Business Directory feature allows users to easily discover and connect with local businesses directly within the app, streamlining…
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Meta
Meta Expands ‘Click-to-WhatsApp’ Ads Globally
Meta is now rolling out its "Click-to-WhatsApp" ads globally, making it easier for businesses to engage with customers directly via…
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