WhatsApp Business API
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Top 5 News
WhatsApp Increased Rejection Rates for Marketing Templates Using Urgency Triggers
WhatsApp has increased rejection rates for marketing templates that use urgency-driven language, as Meta enforces stricter anti-spam, consent, and template…
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Top 5 News
Meta to Ban General-Purpose AI Chatbots on WhatsApp Business: What This Means for Businesses
Meta’s new policy, effective January 2026, bans general-purpose AI chatbots like ChatGPT from WhatsApp Business, affecting how businesses engage with…
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Top 5 News
WhatsApp API Local Billing & Message Recategorization Reshape Business Messaging
WhatsApp has updated its Business API with local per-message billing and stricter message recategorization rules. Templates that mix utility and…
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Top 5 News
WhatsApp Business API 10% Price Hike Enforcement Reshapes Messaging Costs
Meta has enforced a 10% price hike for WhatsApp Business API marketing messages in India, alongside per-message billing. The update…
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Top 5 News
WhatsApp API “Per-Message” Pricing Pivot Reshapes Business Messaging
WhatsApp Business API has moved to per-message pricing, changing how businesses are billed for marketing, utility, and authentication messages.
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Whatsapp
WhatsApp Business API Policy Enforcement Hits Bulk Lead Campaigns
WhatsApp has intensified enforcement of its Business Messaging Policy, targeting bulk lead campaigns that rely on non-consensual outreach and unsolicited…
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Top 5 News
WhatsApp Adds ‘Multi-Account Management’ for Business Profiles
WhatsApp adds multi-account management, enabling businesses to manage multiple profiles, improve teamwork, and streamline customer communication from a single platform.
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Whatsapp
WhatsApp Rolls Out ‘AI-Powered Marketing Automation’ for Small Businesses
WhatsApp launches AI-powered marketing automation tools, giving small businesses new ways to engage, convert, and retain customers at scale.
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Whatsapp
WhatsApp Launches ‘Business Profile Badges’ for Verified Companies
WhatsApp replaces the green tick with a blue Business Profile Badge for verified companies—boosting trust and discoverability in 2025
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