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YouTube Continues to Dominate India’s Video Ad Market, Not 70% of Digital Spend
YouTube continues to dominate India’s video ad market, though its share of total digital ad revenue is lower than widely…
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Digital Marketing
Digital Ad Spend in India FY25 Nears Half of Total Market as Brands Shift to Social, Video, and Owned Media
Digital ad spend in India FY25 is nearing half of total advertising, reflecting a lasting shift toward social, video, and…
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