Pinterest has taken a bold step forward in the beauty tech space with the introduction and expansion of its augmented reality (AR) Try-On feature for makeup products. Designed to bring real-world applications into digital environments, this immersive tool empowers users to virtually test lipsticks and eyeshadows directly within the Pinterest app.
This initiative fits perfectly into the vision behind Pinterest Personalized Shopping Hubs, where shopping becomes not just functional but highly personalized, visual, and interactive. By merging inspiration and technology, Pinterest is reshaping how beauty lovers browse, try, and buy cosmetics online.
How It Works: Bringing Beauty to Life Through AR
The AR Try-On experience is powered by Pinterest’s Lens visual search technology. By using a smartphone camera, users can preview how various lipstick and eyeshadow shades look on their face in real time. It’s a game-changing feature for those hesitant to purchase makeup online without testing.
Initially launched with over 10,000 lipstick shades from brands like Estée Lauder, Lancôme, YSL Beauté, Urban Decay, and NYX, the feature now includes 4,000 eyeshadow shades, expanding its offering and user appeal. Whether testing a subtle nude or a bold purple, the tool adjusts based on skin tone, lighting, and real-time facial mapping, providing a realistic virtual makeup try-on experience.
Much like Pinterest Personalized Shopping Hubs, this feature caters to individual preferences and shopping behaviors—making the journey from inspiration to action frictionless.
A Shopping Experience Built on Confidence and Customization
One of the biggest advantages of Pinterest’s AR Try-On is that it removes the uncertainty often tied to online makeup shopping. Users can filter products by:
- Shade or color family
- Price range
- Cosmetic brand
They can also easily save their favorite looks to boards or proceed to checkout with just a few taps. This is more than convenience—it’s about building shopping confidence through interaction.
As part of the broader strategy behind Pinterest Personalized Shopping Hubs, this feature turns passive browsing into active exploration. Rather than scrolling through endless product pages, users experience real-time product testing and selection—all inside the Pinterest app.
Free for Brands, Engaging for Users
Pinterest offers this AR makeup virtual try-on tool free to cosmetic brands, enabling them to showcase products more effectively through interactive AR shopping. This creates rich product Pins, dynamic Story Pins, and shoppable ads, helping brands increase discoverability and conversions.
Importantly, the feature integrates seamlessly across both iOS and Android devices, ensuring wide accessibility and adoption. By eliminating barriers and offering a Pinterest beauty tech solution that’s engaging and effective, the platform creates mutual value for users and businesses alike.
With AR try-on becoming the norm, Pinterest is setting new standards in eCommerce, much like how Pinterest Personalized Shopping Hubs pioneered curated, category-based shopping designed to inspire and convert.
Blending Technology, Discovery, and Commerce
Pinterest’s mission has always been about bridging inspiration with action. The AR Try-On feature exemplifies that, using cutting-edge technology to enhance real-world decision-making. It encourages users to:
- Experiment with full makeup looks virtually
- Discover new brands through targeted recommendations
- Feel more confident in their purchases
Just like Pinterest Personalized Shopping Hubs, this tool turns everyday inspiration into shoppable, personalized journeys—blending commerce, content, and innovation.
Let Digilogy Power Your Brand’s Digital Future
As platforms like Pinterest lead the way with interactive beauty tech and personalized shopping ecosystems, brands must evolve their strategies to stay competitive.
At Digilogy, we help brands integrate seamlessly into digital platforms like Pinterest by building immersive, conversion-optimized experiences. Whether you’re launching AR-powered campaigns or curating personalized shopping journeys, we’re your strategic partner in digital growth. Ready to elevate your digital marketing game?Connect with Digilogy—your trusted digital marketing service provider for innovative, result-driven strategies.
