TikTok has officially launched a new suite of interactive ad tools called Interactive Add-Ons, designed to make In-Feed video ads more engaging and conversion-friendly. These add-ons offer advertisers new ways to connect with users by incorporating elements like polls, countdowns, gesture-based effects, and pop-up visuals directly into their video campaigns.
About the Interactive Add-Ons
Interactive Add-Ons are categorized into two types:
- Standard Add-Ons: These include simple but effective features like the Voting Sticker, Countdown Sticker, Gift Code Sticker, and Display Card. These formats are intended to prompt user engagement and drive actions such as voting on product features, redeeming offers, or clicking through to a landing page.
- Premium Add-Ons: Designed for more immersive brand storytelling, these include Pop-Out Showcase, Gesture Effects, Super Like 2.0, and Shake Surprise. These are available for TopView and select campaign objectives, offering deeper brand interaction with high visual impact.
Each add-on overlays directly onto TikTok In-Feed ads, turning passive viewers into active participants through custom calls-to-action.
Strategic Advantages for Advertisers
The goal behind these formats is clear: increase user interaction and ad performance. According to TikTok’s internal research, viewers are significantly more likely to convert after engaging with features like voting, liking, or sharing. For example, Countdown Stickers have been shown to increase click-through rates by up to 1.5 times.
The feature also empowers brands to drive time-sensitive actions, gather user opinions in real-time, or distribute limited-time offers directly within the TikTok environment.
Use Cases and Applications
Brands can use Interactive Add-Ons for a variety of marketing goals:
- To gather feedback: Voting Stickers help brands test product features or marketing concepts.
- To create urgency: Countdown Stickers are ideal for product launches or live events.
- To reward users: Gift Code Stickers can be used to provide discount codes or promotional gifts.
- To offer immersive visuals: Pop-Out and Gesture Effects let users interact with branded content in a more dynamic, gamified way.
This rollout comes at a time when marketers are seeking innovative ad formats that go beyond passive impressions to create meaningful consumer connections.
Setting Up Interactive Add-Ons in Campaigns
To enable Interactive Add-Ons, advertisers must log in to TikTok Ads Manager and select eligible campaign types such as Traffic, Conversions, or App Promotion. During the ad creation process, users can choose from the available add-ons and customize them to align with campaign objectives.
Premium Add-Ons may require advanced campaign settings or agency partnership access.
Early Performance and Feedback
Early adopters of Interactive Add-Ons are already reporting improved engagement rates. In one notable campaign, a fashion brand using the Countdown Sticker saw over 8 million impressions and a significant uptick in purchases during a limited-time sale.
Advertisers also appreciate the ability to build community interaction without disrupting the natural flow of content on TikTok’s For You feed. The tools are non-intrusive, making them appealing to users while still meeting performance goals.
What This Means for Digital Advertising
With this launch, TikTok continues its push to redefine digital advertising by blurring the line between entertainment and promotion. These interactive elements serve as a bridge between brand storytelling and user behavior, making advertising more contextual and rewarding for both users and marketers.
Future Updates
TikTok has stated that it will continue to expand its interactive ad options, possibly integrating more AI-driven personalizations and deeper analytics into the ad creation process in the near future.
Leverage TikTok Advertising with Digilogy
At Digilogy, we help brands tap into TikTok’s full advertising potential. With expertise in interactive formats, ad performance optimization, and creative strategy, our team ensures your campaigns are built for maximum engagement and ROI. Contact Digilogy today to create high-impact, interactive ad campaigns that captivate your audience and deliver measurable growth.
