Squarespace Update Strengthens Its Robust Website Builder

Squarespace has announced a new update to its platform, including enhancements to its Blueprint AI feature, which automates website creation and strengthens the overall tool suite. This update further solidifies Squarespace’s website builder features as one of the most robust and versatile platforms for small and medium-sized businesses. These improvements make it easier than ever to create professional-looking websites that stand out in today’s digital landscape.

Squarespace’s Website Builder

Squarespace is widely known for its user-friendly, drag-and-drop interface that allows users to select a template and customize it with just a few clicks. This feature has made the platform highly popular, with over 2% of all websites reportedly being built on Squarespace. It’s particularly favored by small and medium-sized businesses looking to create visually appealing, professional websites without the need for coding knowledge.

By continually improving its platform, Squarespace ensures that even beginners can easily navigate the site-building process. The platform’s intuitive design makes it one of the most accessible website building tools, giving businesses the resources to enhance their online presence and remain competitive.

Blueprint AI

In late 2023, Squarespace introduced Blueprint AI, a proprietary AI website builder that takes customization to the next level. With Blueprint AI, users simply answer a few questions about what kind of website they want to create, and the AI generates a tailored template that fits their specific needs.

This feature is ideal for those who may be unsure where to begin or what design would work best for their business. After the AI generates the template, users can continue refining their site by using the full suite of Squarespace’s editing features, resulting in a truly custom-built website. This AI-driven website building tools upgrade allows users to efficiently launch a professional website that reflects their brand’s personality and goals.

Other Improvements

The Squarespace update isn’t just limited to Blueprint AI. The company has also rolled out several other platform enhancements designed to make website creation and management even smoother:

• Layout Switcher: An adaptive layout menu that makes it faster for users to experiment with different website designs. This feature offers a set of flexible compositions with existing content embedded and applied instantly to the page, allowing users to switch between layouts seamlessly.
• Site Themes: A one-click style changer that gives users easy access to pre-selected style combinations. These themes offer various font pairings, color palettes, and button styles, helping users achieve a new website aesthetic in no time. This feature is particularly useful for those looking to refresh their website’s look or align it with their brand’s evolving identity.
• Brand Identity Management: Squarespace now offers a central hub for users to craft and store their unique brand identity. This feature guides the platform’s AI writer in generating first-draft content that is tailored to the brand’s voice and values. The AI can populate copy across key areas of the website, including descriptions, text, and even client documents. This website design improvement ensures that every part of the website remains on-brand and cohesive.

These updates not only enhance the platform’s functionality but also streamline the process of creating a cohesive and professional online presence.

Takeaways

With over 20 years of experience helping businesses build websites, Squarespace continues to innovate and improve its platform. The latest Squarespace platform enhancements show the company’s commitment to providing users with the best tools for website creation, enabling them to effectively compete in the online space.

The Squarespace update further strengthens its position as a top website-building platform, offering website design improvements that make it easier for businesses to stand out in an increasingly competitive digital landscape.

Conclusion

As Squarespace continues to roll out these impressive enhancements, businesses can build highly customized, professional websites with ease. However, creating a strong digital presence goes beyond the website. This is where Digilogy comes in. Digilogy provides expert digital marketing services, helping you make the most of your website through SEO, social media marketing, and other tailored strategies.

Ready to take your website and business to the next level? Contact Digilogy today and let us help you achieve your digital marketing goals.