Top 5 News
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YouTube Ad Revenue Surges 20% in 2025 with Increased Video Consumption
YouTube’s ad revenue surged by 20% in 2025, driven by the rapid rise of YouTube Shorts and AI-driven ad formats.…
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Retailers Boost Mobile App Marketing Investments to Drive User Retention
In India, retailers are investing more in mobile app marketing to boost user retention and long-term customer loyalty. Strategies like…
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B2B Marketers Turn to LinkedIn Lead Gen Ads for Higher Conversions and Better Dat
B2B marketers in India are increasingly adopting LinkedIn Lead Gen Ads for streamlined lead generation. By pre-filling professional data from…
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The Rise of Subscription-Based Models in India: E-commerce, OTT, and SaaS Lead the Charge
Subscription-based models are rapidly growing in India, driven by increasing digital adoption and consumer demand for convenience. From OTT services…
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India’s Health & Wellness Market Sees 25% Growth in Digital Spend by 2026
India’s digital health market is experiencing rapid growth, projected to reach USD 106.97 billion by 2033. Driven by the Ayushman…
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First-Party Data Becomes a Must-Have for Brands Post-DPDP Regulations
The Digital Personal Data Protection (DPDP) Act, which became fully active in late 2025, marks a major shift in India’s…
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Instagram Unveils AR Filters for Shopping Ads: Transforming E-commerce with Immersive Experiences
Instagram has integrated AR filters into its shopping ads, allowing users to virtually try on products before purchasing. This innovative…
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Instagram Unveils AR Filters for Shopping Ads: Transforming E-commerce with Immersive Experiences
Instagram has integrated AR filters into its shopping ads, allowing users to virtually try on products before purchasing. This innovative…
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B2B Brands Ramp Up Spend on Video Marketing by 20% in 2024
B2B brands in India are significantly increasing their spend on video marketing, especially short-form content. With a 20% rise in…
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Programmatic Ad Spend in India Surges, Set to Reach ₹1.5 Lakh Crore by 2026
Programmatic advertising in India is rapidly growing, with market share set to rise from 42% to 44% by 2026. Learn…
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