Top 5 News
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Government Flags Misleading Real-Estate Digital Ads in Multiple States
The Centre has flagged misleading real-estate digital ads using government-style terminology and asked states and RERAs to take action to…
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WhatsApp Business API Policy Enforcement Hits Bulk Lead Campaigns
WhatsApp has intensified enforcement of its Business Messaging Policy, targeting bulk lead campaigns that rely on non-consensual outreach and unsolicited…
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Social Proof Drives Higher Conversions in Online Fashion Industry
Social proof is driving higher conversions in India’s online fashion industry by building trust through reviews, ratings, and real customer…
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New Influencer Regulations Impacting Digital Campaigns in India
India’s new influencer regulations are tightening disclosure norms, improving transparency, and reshaping how brands and creators run digital campaigns.
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Programmatic Advertising Continues to Disrupt Traditional TV Ad Spend
Programmatic advertising is accelerating the shift from traditional TV ad spend to connected TV and OTT platforms, offering Indian brands…
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YouTube Shopping Feeds Expand Shoppable Video Commerce in India
YouTube Shopping feeds in India allow users to discover products directly on videos, home feeds, and search results, blending video…
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Voice Search Is Changing How People Shop Online
Voice search shopping is changing how Indian consumers discover and buy products, making online shopping faster, hands-free, and more conversational.
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Retail Brands Adopt AI to Drive Personalization in Customer Journeys
Retail brands in India are adopting AI to personalise customer journeys, improving engagement, efficiency, and long-term customer loyalty.
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Twitter Enhances Video Ad Capabilities With New Formats
Twitter (X) has expanded its video ad formats with vertical, carousel, and collection ads to improve mobile engagement and ad…
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YouTube Shorts Best Practices Gain Importance as Creator Earnings Evolve in India
YouTube Shorts best practices are helping Indian creators improve retention, discovery, and monetisation in a mobile-first video ecosystem.
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