Top 5 News
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Paid Social Media Ad Spend Grows in India as Digital Budgets Accelerate in 2026
Paid social media advertising continues to grow in India as brands increase digital budgets driven by video, creators, and mobile-first…
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AI-Based Customer Service Becomes Essential for E-commerce
AI-based customer service is becoming essential for Indian e-commerce as brands scale support, improve efficiency, and enhance customer experience.
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Influencer Marketing Trends Shift Toward Long-Term Partnerships Over One-Off Collaborations
Influencer marketing in India is shifting toward long-term partnerships as brands prioritise trust, consistency, and sustainable ROI.
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CRM & Retention Campaigns Show Stronger Engagement
CRM strategies play a crucial role in enhancing customer retention by offering personalized experiences, loyalty programs, and proactive support. By…
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LinkedIn Engagement Peaks for Industry & Thought Leadership Content
Optimizing LinkedIn engagement requires posting during peak hours such as 8-10 AM, 12-2 PM, and 4 PM. Video and native…
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Why Instagram Prioritizes Saves and Shares Over Likes
Instagram’s algorithm now emphasizes saves and shares (sends) over likes, as they signal deeper user engagement. This change shifts focus…
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Lead Quality Improves as Casual Browsers Drop Off
Lead quality improves significantly when businesses focus on high-intent visitors and filter out casual browsers. By using targeted lead generation…
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Content Marketing Shifts Toward Problem-Solution Narratives
Content marketing is shifting toward problem-solution narratives, focusing on addressing customer pain points and offering clear solutions. This approach builds…
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India’s Ad Fraud Rates See 36% Decline as Transparency and Verification Tools
India’s ad fraud rates have decreased by 36%, attributed to the adoption of ad verification tools and a push for…
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LinkedIn’s “Creator Mode” Revolutionizes B2B Content Creation
LinkedIn Creator Mode transforms profiles for B2B content creators, shifting the focus to content and thought leadership while enabling easier…
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