Top 5 News
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SEO Traffic Becomes More Transaction-Oriented, Driving Revenue Growth
SEO traffic is shifting toward more transaction-oriented strategies, focusing on qualified leads and measurable revenue rather than just traffic. With…
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Brands Shift from Awareness to Lead-Focused Campaigns in Late Januar
In late January, brands are shifting from awareness-based campaigns to more lead-focused strategies. This trend aligns with new annual budgets…
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Creative Fatigue: Why Brands Need to Tackle Ad Exhaustion in Paid Campaigns
Creative fatigue in paid campaigns occurs when repetitive ads lose their impact, causing a drop in CTR and increased CPC.…
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Consumers in Tier-2 Cities Lead Growth in E-commerce Spending
Consumers in India’s Tier-2 cities are driving the next phase of e-commerce growth, powered by rising incomes, premiumisation, digital payments,…
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YouTube Introduces Shopping Ads for Direct Purchases
YouTube has launched Shopping Ads that allow viewers to browse and purchase products directly from videos, Shorts, livestreams, and connected…
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India’s Online Travel Market Rebounds with 18% Growth YoY in 2025
India’s online travel market recorded an 18% year-on-year growth in 2025, driven by rising smartphone adoption, government connectivity initiatives, and…
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AI in Marketing Continues to Grow with 30% Increase in Usage
AI in marketing is seeing a rapid 30% growth as more businesses integrate artificial intelligence into their strategies. Marketers are…
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Indian Influencer Market Grows by 35% with Focus on Authenticity
The Indian influencer market has grown by 35%, driven by a shift towards authenticity and long-term partnerships. With a focus…
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Instagram Tests Actionable Ads to Drive Immediate Conversions
Instagram is testing actionable ad formats that combine interactivity, shoppable features, and direct CTAs to help brands drive faster, in-app…
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Sustainability Ads in India Gain Momentum in 2025 Amid Scrutiny
Sustainability advertising in India is gaining momentum in 2025 as brands face growing consumer awareness, tighter regulations, and increased scrutiny…
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