Top 5 News
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Data-Driven Personalization is the Future of Customer Experience
Data-driven personalization is revolutionizing digital marketing in India, offering brands the ability to engage with consumers through tailored, relevant experiences.…
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Meta Ads Optimise with Enhanced Video Formats for 2026
Meta Ads in 2026 are increasingly centred on enhanced video formats, mobile-first design, and AI-driven optimisation. With vertical video, immersive…
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FMCG Brands Shift Focus to Sustainability in 2026 Campaigns
FMCG brands are reshaping 2026 campaigns around sustainability, practical packaging innovation, and proof-based messaging. As consumers expect eco-conscious choices without…
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India’s Online Travel Market Booms with 28% YoY Growth in 2025
India’s online travel market recorded strong growth in 2025, driven by mobile-first bookings, rising spiritual tourism, and increased demand from…
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YouTube Expands Ad Reach with Integrated Shopping Features
YouTube is expanding its integrated shopping features in India, enabling creators to tag products across videos, Shorts, and live streams.…
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YouTube Continues to Dominate India’s Video Ad Market, Not 70% of Digital Spend
YouTube continues to dominate India’s video ad market, though its share of total digital ad revenue is lower than widely…
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LinkedIn Ads Increase Engagement with Enhanced Job and B2B Targeting
LinkedIn Ads are seeing higher engagement as AI-powered job and B2B targeting improves reach to decision-makers across Indian enterprises. Enhanced…
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India’s Internet Population Hits 806 Million, Reshaping Digital Advertising and Consumer Behavior
India’s internet population has reached 806 million, driven by mobile-first access, affordable data, and rising digital adoption. The shift toward…
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India’s Digital Media Ad Spend Expected to Cross ₹2 Lakh Crore by 2027
India’s digital media ad spend is projected to rise sharply by 2027, driven by mobile-first advertising, OTT growth, and rising…
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Retail Media Networks Surge in India as E-commerce Ads Dominate
Retail Media Networks in India are expanding rapidly as e-commerce and quick-commerce platforms become major advertising destinations. With high-intent shoppers,…
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