Meta has officially launched a new Threads Bonus Program, an invite-only initiative aimed at rewarding creators for producing engaging and viral content. With the goal of increasing activity on Threads, Meta is tapping into the power of creator-driven content to drive platform growth and user interaction.
Key Features of the Threads Bonus Program
This latest initiative from Meta is part of a broader push to support content creators and make Threads a more attractive platform for engaging social media content. Here’s what creators need to know:
i) Eligibility and Access
The Threads Bonus Program is currently invite-only and limited to U.S.-based creators. Meta has not released an application process at this stage. However, depending on the program’s success, it may be expanded to other regions in the future.
To be eligible, creators must:
- Have a public Threads profile
- Follow Meta’s creator incentive terms and content monetization policies
This aligns with similar initiatives under Meta Creator Incentives, encouraging high-quality, original content on the platform.
ii) Content and Requirements
To qualify for earnings under the Threads Bonus Program, posts must meet several criteria:
- Receive at least 2,500 eligible views
- Exclude watermarks from other platforms (e.g., TikTok, YouTube)
- Avoid copyrighted material or artificially inflated view counts
This approach ensures a fair reward structure and aligns with Threads monetization goals that promote authenticity and originality.
iii) Bonus Payment Structure
The Creator Rewards Program under Threads pays creators based on the number of posts created or their performance (views, engagement). Meta is reportedly offering payouts of up to $5,000 for high-performing, viral posts, though the actual bonus depends on specific terms provided to each creator.
By introducing this bonus structure, Meta aims to boost social media creator earnings while fostering more consistent content production on Threads.
Program Goals and Meta’s Bigger Picture
The Threads Bonus Program is not just about rewarding creators—it’s a strategic move by Meta to fuel engagement and retain attention on Threads.
Encouraging Instagram Creators to Post on Threads
A key objective is to motivate established Instagram creators to post actively on Threads. Since many influencers already have large audiences on Instagram, the hope is that their activity will bring more followers to Threads and increase the platform’s visibility in the social media landscape.
Growth and Expansion Plans
Threads currently boasts over 150 million monthly active users, and Meta is keen on building on that momentum. The Meta for Creators initiative includes tools, insights, and now, financial incentives like the Threads Bonus Program to support long-term growth.
If the program delivers results, Meta may expand the initiative globally, offering broader access and more opportunities for creators around the world.
Impact on the Creator Economy
This new move demonstrates Meta’s ongoing commitment to fueling the creator economy. As more platforms experiment with monetization programs, Threads stands out for targeting both post volume and engagement metrics. By balancing these two, Meta ensures that creators remain active while also striving for quality.
The Threads Bonus Program could become a core element of the platform’s identity, encouraging creators to explore new formats, grow their audiences, and monetize their content in meaningful ways.
Empower Your Creator Journey with Digilogy
As the creator economy evolves, staying ahead with the right strategy is essential. At Digilogy, we help creators and businesses tap into new monetization models like the Threads Bonus Program and unlock powerful growth on emerging platforms.Whether you’re looking to increase engagement, build a loyal audience, or monetize your content effectively, We offers tailored digital marketing solutions to scale your impact. Partner with Digilogy today to elevate your social media presence and make the most of Meta’s newest creator opportunities!
