Top 5 News
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LinkedIn Lead Ads CPL Increases Push Shift to Content Funnels
Rising LinkedIn Lead Ads cost per lead is forcing marketers to rethink performance strategies. As competition, automation, and audience saturation…
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Google Business Profiles Drive 7× More Views Than Restaurant Websites
Recent studies show Google Business Profiles generate up to seven times more views than restaurant websites, signalling a major shift…
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RBI Flags Misleading Digital Loan Ads Targeting Distressed Borrowers
The RBI has flagged misleading digital loan advertisements promoting fake waivers, no-KYC loans, and illegal apps. These deceptive campaigns exploit…
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B2B Industrial Buyers Shift Discovery From Trade Portals to Search
Industrial procurement teams are increasingly discovering suppliers through search engines instead of traditional trade portals. This shift reflects how engineers…
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Google Raises Minimum Budgets for Certain Local Ad Verticals
Google appears to be adjusting minimum budget requirements across certain local advertising verticals, as search ad costs continue to rise…
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Google Reduces FAQ Rich Result Visibility Across Search Results
Google has officially reduced the visibility of FAQ rich results and limited HowTo rich results to desktop devices only. The…
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Instagram Carousel Posts Gain Higher Save-Weight Than Reels
Instagram carousel posts are increasingly outperforming Reels when it comes to saves and deeper engagement. Recent platform signals suggest carousels…
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OEMs Shift Digital Budgets From Launch Ads to Test-Drive Leads
Automotive OEMs are reallocating digital marketing budgets away from broad launch advertising toward test-drive and lead-focused campaigns. The shift reflects…
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Amazon India Limits Brand Store External Traffic Attribution
Amazon India has refined how external traffic to Brand Stores is tracked, introducing stricter attribution rules and data masking for…
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Google Tightens Enforcement on Misleading Local Ads
Google has tightened enforcement on misleading local ads and advertiser verification, increasing suspension risks for inaccurate business information and deceptive…
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