Top 5 News
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Quick Commerce Brands Reduce Influencer Spend, Increase Search Advertising
Indian quick commerce brands are reducing influencer marketing spend and shifting budgets toward search-led advertising on platforms like Blinkit, Zepto,…
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WhatsApp Increased Rejection Rates for Marketing Templates Using Urgency Triggers
WhatsApp has increased rejection rates for marketing templates that use urgency-driven language, as Meta enforces stricter anti-spam, consent, and template…
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LinkedIn Reduces External Link Visibility in Feed: What Creators and Brands Need to Know
LinkedIn is limiting the reach of posts that contain external links, prioritising content that keeps users on the platform. This…
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Instagram Expands Checkout-Based Attribution for Social Commerce
Instagram is strengthening checkout-based attribution to improve how conversions from social commerce are measured. The move enhances visibility into campaign…
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Retail: New Guidelines for Digital Ad Transparency
New retail digital ad transparency guidelines introduce stricter reporting standards, clearer cost disclosures, and standardised measurement across retail media networks.…
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Major E-Commerce GST Rule Changes in India: What Sellers Must Know for 2025–2026
India’s latest e-commerce GST reforms introduce stricter compliance, tighter reporting timelines, and technology-driven transparency impacting sellers across platforms.
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Digital Personal Data Protection Rules 2025 Fully Operationalise India’s Data Privacy Law
India has fully operationalised its data privacy framework with the notification of the Digital Personal Data Protection Rules 2025. The…
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Google Ads Update: Stricter Personalized Advertising Policies and Enhanced Data Privacy Measures
Google Ads updates its personalized advertising policies, focusing on stricter data privacy, targeting restrictions, and first-party data. Learn how businesses…
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LinkedIn Unveils Enhanced Sponsored Content Targeting for B2B Marketers
"LinkedIn has upgraded its Sponsored Content targeting with AI-driven tools, offering B2B marketers new opportunities to engage decision-makers more effectively.…
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YouTube Ads Pricing Model Update in 2026: What Advertisers Need to Know
YouTube’s 2026 pricing model introduces expanded Shorts monetization, greater automation, and a stronger focus on quality signals. Advertisers in India…
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