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Marketing Roles Expand into Product and Growth Leadership
Marketing roles are expanding into product and growth leadership as organizations value customer insight, experimentation, and scalable go-to-market strategy.
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Answer Engine Optimization Becomes a Core Marketing Capability
Answer Engine Optimization is becoming a core marketing capability as search shifts toward AI-generated answers and conversational queries. Brands are…
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Automated Ad Platforms Push Marketers to Rethink Targeting Strategies
Automated ad platforms are reshaping digital advertising by shifting control from manual audience targeting to AI-driven optimisation. As automation expands,…
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Threads vs X: How Social Shifts Are Reshaping Indian Engagement in 2026
Threads vs X India 2026 explores how Indian users split discovery and authority across platforms. This guide breaks down engagement…
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B2B Industrial Buyers Shift Discovery From Trade Portals to Search
Industrial procurement teams are increasingly discovering suppliers through search engines instead of traditional trade portals. This shift reflects how engineers…
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Google Raises Minimum Budgets for Certain Local Ad Verticals
Google appears to be adjusting minimum budget requirements across certain local advertising verticals, as search ad costs continue to rise…
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OEMs Shift Digital Budgets From Launch Ads to Test-Drive Leads
Automotive OEMs are reallocating digital marketing budgets away from broad launch advertising toward test-drive and lead-focused campaigns. The shift reflects…
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Digital Personal Data Protection Rules 2025 Fully Operationalise India’s Data Privacy Law
India has fully operationalised its data privacy framework with the notification of the Digital Personal Data Protection Rules 2025. The…
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Google Ads Update: Stricter Personalized Advertising Policies and Enhanced Data Privacy Measures
Google Ads updates its personalized advertising policies, focusing on stricter data privacy, targeting restrictions, and first-party data. Learn how businesses…
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YouTube Ads Pricing Model Update in 2026: What Advertisers Need to Know
YouTube’s 2026 pricing model introduces expanded Shorts monetization, greater automation, and a stronger focus on quality signals. Advertisers in India…
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