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Google Search Algorithm Update Targets Clickbait and Low-Quality Content
Google’s recent search algorithm update targets clickbait, AI-generated spam, and deceptive SEO practices. The update reinforces E-E-A-T principles, prioritising user-first,…
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India’s Vernacular Marketing Boom: The Essential Playbook for Tier-2 & Tier-3 Cities
India’s Tier-2 and Tier-3 cities are driving the next wave of digital growth. This guide explains how vernacular marketing works,…
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Digital-First Dealerships Reshape India’s EV Retail Landscape
Digital-first dealerships are reshaping India’s electric vehicle retail market by integrating virtual tools, AI-driven personalization, and hybrid buying experiences. Consumers…
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The Future of Real Estate Marketing: From “Square Footage” to “Smart Footage” and Virtual Staging
Virtual staging is revolutionizing real estate marketing in India by using digital tools like AI and 3D visualizations to enhance…
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The 1600-Series Numbering System: TRAI’s Key Move to Combat Fraud in Financial Calls
The 1600-Series numbering system introduced by TRAI will help financial institutions verify and authenticate service calls, reducing fraud risks. Starting…
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WhatsApp Strengthens User Privacy with High-Security Mode
WhatsApp’s new High-Security Mode, introduced in January 2026, offers enhanced privacy features like IP masking, blocking media from unknown senders,…
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New Marketplace Rules Target Search Manipulation in India: Ensuring Fair Competition and Transparency
"India’s new e-commerce regulations target search manipulation and self-preferencing, ensuring fairness and transparency for all sellers. These changes aim to…
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DPDP Compliance Timeline May Be Cut to 12 Months
India is considering shortening the DPDP compliance timeline from 18 months to 12 months, signalling faster enforcement of data protection…
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Amazon Ember Artline Signals Lifestyle TV Shift at CES 2026
Amazon has entered the lifestyle television segment with the Ember Artline, an art-style smart TV designed to blend into home…
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CCI Dismisses Ad Manipulation Complaint Against Google, Amazon, Flipkart
The Competition Commission of India has dismissed a complaint alleging large-scale digital ad manipulation by major technology platforms, citing lack…
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