Uncategorized
-
Indian Influencer Market Grows by 35% with Focus on Authenticity
The Indian influencer market has grown by 35%, driven by a shift towards authenticity and long-term partnerships. With a focus…
Read More » -
Data-Driven Personalization is the Future of Customer Experience
Data-driven personalization is revolutionizing digital marketing in India, offering brands the ability to engage with consumers through tailored, relevant experiences.…
Read More » -
Meta Ads Optimise with Enhanced Video Formats for 2026
Meta Ads in 2026 are increasingly centred on enhanced video formats, mobile-first design, and AI-driven optimisation. With vertical video, immersive…
Read More » -
India’s Internet Population Hits 806 Million, Reshaping Digital Advertising and Consumer Behavior
India’s internet population has reached 806 million, driven by mobile-first access, affordable data, and rising digital adoption. The shift toward…
Read More » -
India’s Digital Ad Spend Grows to ₹1.8 Lakh Crore by Year-End
India’s advertising market is nearing ₹1.8 lakh crore as digital channels like retail media and online video continue to lead…
Read More » -
X Ads Shift Toward Video & Real-Time Conversations in 2025
"In 2025, X is embracing a shift toward prioritizing video content and facilitating real-time interactions. This transformation, driven by user…
Read More » -
“Best Tools / Services / Agencies” Searches Increase
Searches for the best tools, services, and agencies are increasing as businesses seek specialised platforms to manage SEO and AI-driven…
Read More » -
Website Analytics Start Showing “True” User Behaviour
Website analytics are evolving to show true user behaviour by combining traditional metrics with qualitative tools like heatmaps and event…
Read More » -
Marketing Teams Stay in Monitoring Mode, Not Execution Mode
Marketing teams are increasingly stuck in monitoring mode, spending more time analysing data than executing strategy. This shift raises concerns…
Read More » -
Paid Media Budgets Remain Controlled, Not Aggressive
Paid media budgets are remaining controlled as marketers face increased scrutiny to prove ROI and incrementality. Rather than aggressive expansion,…
Read More »