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Marketing and Sales Alignment Strengthens as Unified Funnel Data Gains Focus
Marketing and sales alignment is strengthening as businesses adopt unified funnel data to improve collaboration, decision-making, and ROI visibility. Shared…
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Why Q1 Is the Best Time for ERP Transformation
Q1 has become a critical window for ERP transformation as enterprises align systems with annual goals, reporting cycles, and operational…
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Mobile Usage Dominates as People Stay Indoors and Off Work
Mobile usage now dominates daily digital activity as people spend more time indoors for work and communication. This shift highlights…
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Social Listening Highlights Early-Year Sentiment Shifts
Social listening is revealing early-year sentiment shifts, helping brands track cultural change, manage risk, and respond faster to audiences.
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Service-Based Search Queries Rise Across Key Industries
Service-based search queries are rising as AI, mobile usage, and local intent reshape how users discover businesses across key industries.
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Website Speed & Core Web Vitals Directly Impact Lead Drop-Off
Website Speed and Core Web Vitals directly affect lead drop-off, as slower pages increase bounce rates and reduce conversions.
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Marketing Dashboards Move into Weekly Review Cadence
Marketing dashboards are shifting to a weekly review cadence, helping teams improve accountability, alignment, and faster decision-making.
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Weekend Search Behaviour Favors Research Over Immediate Purchase
Weekend search behaviour is increasingly research-driven, with Indian consumers using Fridays through Sundays to compare options, read reviews, and evaluate…
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Video Content Sees Higher Completion Rates on Saturdays & Sundays
Video content completion rates tend to be higher on weekends, as relaxed viewing habits allow audiences to engage more deeply…
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Social Media Engagement Rewards Consistency Over Virality
Social media platforms are increasingly rewarding consistency over virality, as brands that post regularly and engage authentically see stronger audience…
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