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Search CPC Inflation Moderates After Early-January Spike
Search CPC inflation is showing signs of moderation after an early-January spike, as advertiser competition stabilises and bidding strategies adjust…
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Agencies Shift Focus from Testing to Incremental Scaling
Agencies are shifting from large-scale testing to incremental scaling, using smaller, data-driven experiments to measure true marketing impact, reduce risk,…
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Search Queries Shift Fully to “Hire,” “Buy,” and “Subscribe” Intent
"Search intent optimization is becoming critical as businesses adapt to the growing trend of ‘hire,’ ‘buy,’ and ‘subscribe’ queries. Learn…
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Website Conversion Rates Improve as Holiday Noise Clears in 2025
"After the holiday rush, e-commerce sites can optimize conversion rates by leveraging post-holiday traffic, implementing data-driven strategies, and focusing on…
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Digital Marketing Performance Baseline Takes Shape as Q1 Metrics Solidify
Brands are establishing a clear digital marketing performance baseline for Q1 by measuring traffic, engagement, and ad spend. This data-driven…
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Marketing Teams Finalize Weekly and Monthly Review Cadence for the Year
"Marketing teams must establish a clear cadence for weekly and monthly reviews. These structured meetings ensure that teams align with…
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Search Behaviour Shifts from Learning-Focused to Transactional Intent
Search behaviour is shifting from learning-focused queries to transactional intent as users move faster from research to action. This trend…
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Q4 Digital Engagement Holds Strong Across India From Diwali to Christmas
Taboola Newsroom insights suggest India’s Q4 online engagement stayed elevated beyond Diwali, with early Christmas interest extending the season. The…
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Brand Collaborations and Cross-Industry Partnerships Rise Across Consumer Goods
Brand collaborations are reshaping the consumer goods sector. Cross-industry partnerships help brands expand reach, share audiences, and launch innovative offerings…
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Brands with Strong Emotional Storytelling Grow 2.5× Faster
Emotional storytelling is reshaping modern advertising as brands using emotionally driven narratives grow faster, improve recall, and build long-term trust…
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