Vodafone Idea Launches Vi Protect AI-Powered Safety Suite
Vi Protect AI Safety Suite by Vodafone Idea (Vi) is a revolutionary network-native security solution launched at the India Mobile Congress (IMC) 2025. Designed to combat spam, scams, and cyber threats, Vi Protect integrates advanced AI models, web crawlers, and user feedback to provide real-time protection across voice calls, SMS, and network infrastructure for consumers and enterprises alike.
This initiative underscores Vodafone Idea’s commitment to digital safety and reflects a growing focus on Vodafone Idea digital security solutions in India’s mobile ecosystem.
Key Features of Vi Protect AI Safety Suite
AI-Based Voice Spam Detection
The suite flags fraudulent calls with a “Suspected Spam” alert on the call screen using AI and real-time risk scoring. Unlike third-party apps, this carrier-grade solution operates within Vi’s network, ensuring greater privacy and accuracy. By leveraging Vi Protect app features, users can confidently avoid scams and unsolicited calls.
SMS Fraud Prevention and URL Protection
Vi Protect identifies and blocks fraudulent SMS and malicious links before reaching users. Plans for real-time URL scanning will further protect against phishing attacks and malware, enhancing AI-powered mobile safety for millions of subscribers.
International Calling Display
A unique feature enables users to distinguish genuine international calls from spoofed numbers. This protects against social engineering and vishing attacks, ensuring mobile communication remains secure and trustworthy.
AI-Powered Cyber Defense and Incident Response
Vi Protect uses agentic and generative AI for rapid threat detection, analysis, and containment at the network core. Human validation ensures high accuracy while reducing response time to about an hour, showcasing Vodafone Idea cybersecurity tools in action.
Market Context and Impact
India’s telecom sector faces increasing challenges from spam calls, scams, and cyber threats, creating regulatory pressure for robust network-level safety solutions. Mobile safety and privacy India is now a top priority for carriers, and Vi Protect sets a high standard.
By embedding AI into network operations, Vodafone Idea enhances customer trust, improves the digital experience, and reduces fraud-related harms. The Vi Protect AI Safety Suite is a proactive, privacy-focused solution, safeguarding millions of users across India.
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