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WhatsApp Increased Rejection Rates for Marketing Templates Using Urgency Triggers
WhatsApp has increased rejection rates for marketing templates that use urgency-driven language, as Meta enforces stricter anti-spam, consent, and template…
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Meta to Ban General-Purpose AI Chatbots on WhatsApp Business: What This Means for Businesses
Meta’s new policy, effective January 2026, bans general-purpose AI chatbots like ChatGPT from WhatsApp Business, affecting how businesses engage with…
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WhatsApp Strengthens User Privacy with High-Security Mode
WhatsApp’s new High-Security Mode, introduced in January 2026, offers enhanced privacy features like IP masking, blocking media from unknown senders,…
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WhatsApp API Local Billing & Message Recategorization Reshape Business Messaging
WhatsApp has updated its Business API with local per-message billing and stricter message recategorization rules. Templates that mix utility and…
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WhatsApp Business API 10% Price Hike Enforcement Reshapes Messaging Costs
Meta has enforced a 10% price hike for WhatsApp Business API marketing messages in India, alongside per-message billing. The update…
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WhatsApp API “Per-Message” Pricing Pivot Reshapes Business Messaging
WhatsApp Business API has moved to per-message pricing, changing how businesses are billed for marketing, utility, and authentication messages.
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WhatsApp API Changes Transform E-commerce Lead Flow in 2025
WhatsApp's API updates for 2025 are transforming e-commerce by simplifying the customer journey with in-chat shopping and payment options. These…
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WhatsApp Business Accounts Suspended for Aggressive Lead Messaging: A Growing Concern
"WhatsApp Business accounts are increasingly being suspended due to aggressive lead messaging practices. Learn how to avoid account bans and…
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WhatsApp Business API Policy Enforcement Hits Bulk Lead Campaigns
WhatsApp has intensified enforcement of its Business Messaging Policy, targeting bulk lead campaigns that rely on non-consensual outreach and unsolicited…
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Email & WhatsApp Engagement Improves as Inbox Noise Drops
Email and WhatsApp engagement patterns are shifting as crowded inboxes reduce the effectiveness of traditional email campaigns. Businesses are increasingly…
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