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Email & WhatsApp Engagement Normalises to Pre-Festive Levels
Email and WhatsApp engagement levels in India are normalising after the festive surge as brands reduce promotional messaging and shift…
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CRM, Email & WhatsApp Engagement Begin to Recover Post-Holiday
CRM, email, and WhatsApp engagement begin to recover post-holiday as brands use automation and personalised messaging to restart conversations and…
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WhatsApp Business Communication Channel Gains Momentum in India as Messaging Drives Higher Engagement
WhatsApp is becoming a core business communication channel in India, driven by high message visibility and rising adoption of WhatsApp…
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WhatsApp Commerce Expands as Conversational Shopping Delivers 2–3× Higher Conversions
WhatsApp Commerce is rapidly transforming how brands sell online. Conversational shopping is delivering 2–3× higher conversions by reducing friction, improving…
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Instagram Expands “Click-to-WhatsApp Ads” With New Conversion API for India
Instagram has expanded Click-to-WhatsApp Ads in India with a new Conversion API, enabling more accurate tracking and better lead optimization.…
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WhatsApp Business Becomes India’s Most Effective Conversion Channel as Brands Shift to Chat-Led Sales Pipelines
WhatsApp Business marketing in India has emerged as the most effective conversion channel as brands shift from form-based funnels to…
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WhatsApp Commerce Boosts Conversions 2×–4× for Local & Regional Indian Brands
WhatsApp Commerce now delivers 2×–4× higher conversions for local and regional Indian brands. With catalogues, payments, broadcast lists and conversational…
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WhatsApp’s Social Commerce Features Empower SMEs to Reach New Audiences
Digilogy empowers Indian SMEs to harness WhatsApp’s social commerce features for stronger engagement, seamless sales, and digital growth in 2025
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WhatsApp Adds ‘Temporary Mute for Group Chats’ Feature
WhatsApp now offers a temporary mute, giving users the power to silence group chat notifications without leaving. From flexible durations…
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WhatsApp Rolls Out ‘AI-Powered Customer Support Tools’ for Businesses
WhatsApp has launched AI-powered Customer Support Tools to help businesses improve communication, automate responses, and scale customer care. Learn how…
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