Advertising Trends
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Top 5 News
Authentic Marketing Campaigns Gain Trust as AI-Generated Ads Face Backlash
Authentic marketing campaigns are gaining importance as consumers grow more skeptical of overly polished and AI-generated ads. Brands that prioritise…
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Top 5 News
Brands with Strong Emotional Storytelling Grow 2.5× Faster
Emotional storytelling is reshaping modern advertising as brands using emotionally driven narratives grow faster, improve recall, and build long-term trust…
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Advertising
Programmatic Ads See Rise in Contextual Targeting
The growth of contextual targeting in programmatic ads helps brands enhance relevance and engagement, driving better results in 2025.
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Meta
Meta Tests Multi-Format Ad Campaigns
Meta is testing multi-format ad campaigns, aiming to improve efficiency and engagement in digital advertising.
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