Social Commerce
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Top 5 News
Expert Creators Enable Instant In-Platform Purchases Across Social Commerce
Expert Creators Enable Instant In-Platform Purchases by integrating live shopping, AI-powered tools, and embedded checkout systems across social platforms. As…
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Top 5 News
Social Commerce Evolves with Seamless Checkout Experiences Across Platforms
Social Commerce Evolves with Seamless Checkout Experiences as platforms integrate in-app purchasing, live shopping, and cloud-based infrastructure. With reduced friction,…
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Top 5 News
Platform Convergence Blurs the Lines Between Marketing Channels
Platform convergence is blurring the boundaries between marketing channels as social, search, video, and retail media merge into unified ecosystems.…
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Top 5 News
Creator Economy Brand Partnerships Shift From Ads to Co-Creation
Creator economy brand partnerships are shifting from one-off sponsored posts to long-term co-creation and performance-linked deals. This article explains what’s…
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Top 5 News
Social Commerce Records Unprecedented Growth Across Digital Platforms
Social commerce is recording unprecedented growth as consumers increasingly discover and purchase products directly within social media platforms. Creator-led content,…
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Top 5 News
Social Platforms Begin Owning the Entire Marketing Funnel
Social platforms are evolving into full-funnel ecosystems where discovery, validation, and purchase happen within a single app. This shift is…
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Video Commerce
Video Commerce Boom: How to Turn Reels into Revenue in 2026
Video commerce is redefining how brands sell in 2026. Discover how Reels turn views into revenue, which videos convert best,…
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Top 5 News
Social Commerce in India: The Rise of Shoppable Posts and Rapid Growth in 2025
Social commerce in India is witnessing significant growth, driven by the popularity of shoppable posts and influencer-driven marketing. With platforms…
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Top 5 News
YouTube Introduces Shopping Ads for Direct Purchases
YouTube has launched Shopping Ads that allow viewers to browse and purchase products directly from videos, Shorts, livestreams, and connected…
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Top 5 News
The Power of User-Generated Content: Essential for Brand Building in 2025
User-generated content (UGC) is becoming a cornerstone of digital marketing in India, helping brands build trust, engage customers, and increase…
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